For over 30 years "Thumbs Up"

remains the leading provider

of telemarketing and contact

center services...

Read More

For over 30 years "Thumbs Up"

remains the leading provider

of telemarketing and contact

center services...

Read More
  • Business to Business

    Do what you do best, close business, and leave the pipeline-building to us…

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  • non profit

    We recognize that as an extension of your organization, the interaction we have with your audience will impact their commitment. This is your lifeblood, maintaining an on-going relationship is imperative! Let our passion and strategic intelligence work for you!

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  • Business to consumer

    Ensure a Higher Return on your sales and marketing investment and partner with Thumbs Up Marketing to personally bring your product or service to hundreds and thousands of targeted, prospective consumers.

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  • Cultivation

    Let us help you grow your customer base!

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  • Inbound Support

    We are results oriented with unsurpassed customer service! Allow us to raise your “Net Promoter Score”!

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About Thumbs Up Marketing

For 30 years, Thumbs Up has been a leading provider of telemarketing and contact center services.

We create and promote mutually rewarding relationships between our clients and their audience. We do this using best in class quality practices and leading edge technology.

We continue to enjoy an excellent reputation for first-class customer service, winning results, cost-effective pricing and awesome ROI’s.

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Testimonials

  • "I engaged Thumbs up for two assignments on behalf of a major medical group practice in St. Louis.  One project deployed outbound phone to conduct a patient satisfaction survey.  The other was outbound phone follow up to a mailed invitation to patients encouraging their attendance at educational meetings.  In both projects, Thumbs Up delivered high quality, professional services in accordance with project specifications.  The firm combined talented and effective personal communication by their phone agents with systems technology to obtain targeted results on time and on budget."  

    Thor Anderson

    Innovare

  • “We are so thrilled with our partnership. The team was a pleasure to work with and the results were fantastic. Thumbs Up exceeded our expectations for a first time project.”

    Tiffanne (Ryan) Becks, Director - For Kids' Sake Initiatives AND Big Sister

    Big Brothers Big Sisters of Eastern Missouri

  • "Thumbs Up Marketing has been great to work with during the calling portion of our capital campaign. Calling our donors was not a decision that we took lightly. The training Thumbs Up provides their callers is impeccable. The callers are attentive and gracious to our donors. They absorbed the extensive information we provided with ease and made a true effort to understand our brand and our goals. In addition, the reporting by Thumbs Up staff is always timely and accurate. We would gladly work with them again."

    Andrea Nickrent, Membership Manager

    Missouri Botanical Garden

  • "Thumbs Up was an excellent partner in our recent outbound calling campaign.  Their team is hard working and professional. The daily reports and frequent access to call recordings helped us to really hone our approach and achieve our goals.  We enjoyed working with Thumbs Up and plan to do more business with them."

    Robert Velez, Project Manager

    Fusion Marketing

  • "I engaged Thumbs up for two assignments on behalf of a major medical group practice in St. Louis.  One project deployed outbound phone to conduct a patient satisfaction survey.  The other was outbound phone follow up to a mailed invitation to patients encouraging their attendance at educational meetings.  In both projects, Thumbs Up delivered high quality, professional services in accordance with project specifications.  The firm combined talented and effective personal communication by their phone agents with systems technology to obtain targeted results on time and on budget."

    Thor Anderson

    Thor Anderson

  • "Our fundraising results at The Muny exceeded expectations.  We received outstanding service from the very beginning planning meetings, through the calling period and long after final reports were submitted.  Thumbs Up utilizes top notch technology and they employ caring people who were truly invested in our goals."

    Lucie Springmeyer, Director of Development & Civic Affairs (retired)

    The Muny

  • “We were very pleased with the attention to detail and care that Thumbs Up took with our organization and donors.  As a small organization with a limited “list size” we thought tele-fundraising would be too expensive but Thumbs Up had a plan and model that worked for us.  The return on investment was great.  We saw the return of many lapsed donors that we had not been able to reach in a number of years.”

    Courtney Millbrook, Executive Director

    Lansing Symphony

  • "Thumbs Up Marketing represents us passionately and professionally.  They proactively provide ideas and forward thinking strategies that assist us in achieving our revenue goals.   As an example, Thumbs Up recommended conducting a benchmarking test utilizing a cultivation call to our Single Ticket Buyers prior to the subscription call, and results proved successful.”

    Lou Castelli, Director of External Affairs

    Pittsburgh Public Theater

  • “The Thumbs Up team fully embraced VMFA’s fundraising and messaging goals, which was fully evident in the success of the campaign. The most impressive aspect of their work was the calling team’s enthusiasm for VMFA’s membership program and ability to talk about the museum with some of our long-time members just as someone who has worked at the museum for years.”

    Tom Zydel, Director of Visitor Services & Membership

    Virginia Museum of Fine Arts

  • "We have been using Kari Sickinger and her team at Thumbs Up Marketing for our Past Patient Campaign. Our primary goal was to new donor acquisition for a variety of areas within the hospital. The results have been just what we hoped for. Kari and her team gave us solid projections for both contact and conversion rates. We were able to use the results reports and segmented data they provide to refine the process over time, increasing our results with each campaign."

    St Anthony's Charitable Foundation

    St Anthony's Charitable Foundation

  • "I had a high degree of confidence in Thumbs Up's ability to help us in our Stand Up for CBC capital campaign.  It has been a pleasure working with Thumbs Up throughout this process.  I am pleased to say that my confidence was well placed.  Our campaign is wrapping up and CBC is on stronger ground in part because of our working with Thumbs Up.  From the very beginning, Thumbs Up was available for questions and clarification.  Working with an outside agency to help us with our fundraising calls is not something we considered lightly.  Thankfully, Thumbs Up delivered on their promise and precisely met the goals we set together.  Whenever I had a question or concern, which was very seldom, I was always able to reach them for a quick and proper resolution.  I also appreciated our weekly calls to constantly assess the process and adjust if necessary.  I felt that they were invested in CBC and were truly working to benefit us.  I would not hesitate to hire you folks once again."

    Jeff Jones, Director of Leadership Giving

    CBC High School

  • "Thumbs Up has been a most effective partner on both our subscription sales and fundraising.  Since our campaigns are definitely on the small side, I was concerned that it would be difficult to get any attention, but the weekly calls and the detailed reporting (including a segment breakdown) were very helpful , and in the few instances that we had any issues, I felt that the resolutions were prompt and amicable.  We also had a really great caller who was a point person for most of our patrons - people actually asked to see him at the concerts!  We are using them again and are happy to recommend them."

    Lois Robinson, Executive Director

    Shreveport Symphony

  • “In our 2nd season with Thumbs Up Marketing, we have seen numerous improvements in our call programs. The telefunders are comfortable with and adept at engaging prospects and donors, and their approach has helped us increase average gift, conversion and gifts via credit card. Thanks to the great work of our Thumbs Up team, the number of donors to the telefunding campaign and the number of new Eugene Symphony donors has dramatically increased each year. If challenges arise, their client services staff mobilizes quickly and addresses concerns. Our Thumbs Up team plays a crucial role in meeting and exceeding our annual fund goals. Thanks for all the great work you are doing!”

    Julia Frantz, Donor Relations Manager

    Eugene Symphony

  • “Thumbs Up Marketing represents us passionately and professionally. They proactively provide ideas and forward thinking strategies that assist us in achieving our revenue goals. As an example, Thumbs Up recommended conducting a benchmarking test utilizing a cultivation call to our Single Ticket Buyers prior to the subscription call, and results proved successful.”

    Lou Castelli, Director of External Affairs

    Pittsburgh Public Theater

  • “Thumbs Up has served as a terrific extension of our own membership marketing team. When you hire a company to speak for you, it’s easy to worry about whether or not the employees really get your organization, artistically and programmatically. We are confident that Thumbs Up understands our programs as well as our staff does, which is exactly what we want – for them to be considered staff to the constituents they call. Their personalized approach and constant attention to detail helped us to rapidly re-engage lapsed members in a very cost-effective manner.”

    Lauren Emond, Member Relations Manager

    Columbus Museum of Art

  • “Brown Smith Wallace engaged Thumbs Up Marketing to conduct a B2B lead generation campaign targeting business owners and c-level executives in our chosen markets. Thumbs Up exceeded our expectations in identifying the decision makers, promoting our unique value proposition as a professional services firm, and ultimately scheduling appointments for our associates. After following up on the qualified leads generated by Thumbs Up Marketing, our conversion ratios and close percentage ultimately resulted in an outstanding ROI. We would strongly recommend Thumbs Up to any organization that understands the value of having a trusted vendor who can plan and execute a tailored campaign.”

    Cory Metz, Business Development

    Brown Smith Wallace

  • “Flopak partnered with Thumbs Up, Inc. to conduct a lead generation effort that let our sales team focus on closing deals. Our business went up well over 200%. Now, we just have to keep up with production. What a great problem to have!”

    Lloyd Bedik, National Sales Manager

    Gateway Packaging, Flopak Division

Case Studies

Outsourcing your call center, or in the old days, telemarketing, is an important decision.  At Thumbs Up, we are proud to be the choice of many well-known satisfied corporations and we consider ourselves a true extension of their own internal departments.

Our flexibility and quick response to clients’ changing needs have set us apart in the teleservices industry.

  • Outbound B2B Lead Generation

    Case Study: Health Insurance Company
    Objectives

    1. Generate and qualify new business opportunities
    2. Inform and educate marketplace on commercial and personal product lines
    3. Close gap on leads to sales processOne group of customers standing on a red target bullseye, with magnifying glass hovering above it
    Solution

    1. Identify decision maker
    2. Utilize sales protocol to qualify warm leads vs. hot leads
    3. Live transfer qualified “HOT” prospects to selected agent

    Results

    1. 0ver 25,000 hot leads generated
    2. 2 live transfers per hour
    3. 5:1 ROI

  • Outbound Fundraising

    Case Study: Large Metropolitan Healthcare Organization
    Objectives
    AFP3

    1. Donor Acquisition
    2. Large Donor Identification
    3. Convey Philanthropic Message
    4. Promote and foster good will in community

    Solution

    1. Create comprehensive training program
    2. Follow up calls made to direct mail recipients focusing on development and public relations
    3. Verify all pledges to drive fulfillment lift

    Results

    1. 23% of all calls resulted in commitment
    2. Generated over 200,000 donations
    3. 2:1 ROI from 1st year contributions

  • Outbound Consumer Appointment Setting

    Case Study: Leading National Portrait Studio

    Objectives

    1. Generate appointments for several hundred retail portrait studios across the United States
    2. Drive cost-effective volume into studios nationwide
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    Solution
    1. Conduct outbound sales calls to consumers inviting them to schedule an appointment with their neighborhood location
    2. Schedule real-time appointments using client’s web-based appointment system

    Results

    1. Over 75,000 appointments scheduled
    2. Managed multiple databases for client with conversion rates from 10%-65%
    3. 4:1 ROI

  • Outbound Customer Retention

    Case Study: Large Multi-Location Hair Salon
    Objectives
    hair_cutting_150

    1. Telephone to measure satisfaction of last visit
    2. Gather data to manage 50 individual locations – Tie results to salon and stylist incentives
    3. Improve customer loyalty

    Solution

    1. Conduct a 3 question survey within 14 days of last visit utilizing “best in class” quality assurance
    2. Design statistical analysis and reporting
    3. Pinpoint areas for improvement for each operation

    Results

    1. Over 15,000 surveys performed in 13 monthly periods
    2. Measurable improved customer retention
    3. Identified dissatisfied customers for client follow up
    4. Lifetime value of delighted customer … PRICELESS!

  • Outbound B2B Market Research & Lead Generation

    Case Study: Major Motion Picture Exclusive Licensing Agency

    Objectives

    clapboard_150

    1. Canvas multiple industries for new business opportunities
    2. Identify decision maker
    3. Qualify leads for in-house sales effort

    Solution
    1. Construct and conduct survey containing 5 results oriented questions
    2. Qualify prospects and generate prioritized leads for in-house sales staff
    3. Strategic quality calibration sessions and custom-designed system for data capture

    Results
    1. Identified decision maker and verified contact information for future marketing and sales communication
    2. Identified top performing demographics
    3. Over 3,500 leads generated
    4. 6:1 ROI on new customer revenue

  • Outbound Customer Satisfaction

    Case Study: Healthcare – Hospital
    Objectives

    1. Telephone survey to measure satisfaction of last visit
    2. Gather data to manage client internal quality control efforts
    3. Apply strict quality assurance measurement on every call
    survey_150

    Solution

    1. Conduct customized 20 question survey based on treatment and service received
    2. Design statistical analysis and reporting
    3. Pinpoint areas for improvement  for each sector

    Results

    1. Promoted customer delight
    2. Identified disenchanted patients
    3. Provided critical point of escalation for patient feedback
    4. Survey results influenced executive strategic planning

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