These calls provide an unparalleled 2-way communication channel with your audience. They include welcome calls, thank you calls, and experience/awareness research/data-gathering calls. Conversations include more than just showing appreciation; they also inform and educate how their support benefits the organization.
Research has shown that cultivation will instill a greater sense of engagement and increase retention and renewal. In fact, we completed Cultivation Calls for a large Non-Profit Organization and they experienced a 15% LIFT in renewals the very next year.