Case Study: Large Metropolitan Healthcare Organization

Objectives

• Donor Acquisition
• Large Donor Identification
• Convey Philanthropic Message
• Promote and foster good will in community

Solution

• Create comprehensive training program
• Follow up calls made to direct mail recipients focusing on development and public relations
• Verify all pledges to drive fulfillment lift

Results

• 23% of all calls resulted in commitment
• Generated over 200,000 donations
• 2:1 ROI from 1st year contributions

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