Case Study: Major Motion Picture Exclusive Licensing Agency

Objectives

1. Canvas multiple industries for new business opportunities
2. Identify decision maker
3. Qualify leads for in-house sales effort

Solution
1. Construct and conduct survey containing 5 results oriented questions
2. Qualify prospects and generate prioritized leads for in-house sales staff
3. Strategic quality calibration sessions and custom-designed system for data capture

Results
1. Identified decision maker and verified contact information for future marketing and sales communication
2. Identified top performing demographics
3. Over 3,500 leads generated
4. 6:1 ROI on new customer revenue