Case Study: Large Metropolitan Healthcare Organization
Objectives

1. Donor Acquisition
2. Large Donor Identification
3. Convey Philanthropic Message
4. Promote and foster good will in community

Solution

1. Create comprehensive training program
2. Follow up calls made to direct mail recipients focusing on development and public relations
3. Verify all pledges to drive fulfillment lift

Results

1. 23% of all calls resulted in commitment
2. Generated over 200,000 donations
3. 2:1 ROI from 1st year contributions