Case Study: Major Motion Picture Exclusive Licensing Agency

Objectives

• Canvas multiple industries for new business opportunities
• Identify decision maker
• Qualify leads for in-house sales effort

Solution

• Construct and conduct survey containing 5 results oriented questions
• Qualify prospects and generate prioritized leads for in-house sales staff
• Strategic quality calibration sessions and custom-designed system for data capture

Results

• Identified decision maker and verified contact information for future marketing and sales communication
• Identified top performing demographics
• Over 3,500 leads generated
• 6:1 ROI on new customer revenue

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